Test Bank for Retailing Management 5th Canadian Edition by Levy

Test Bank for Retailing Management 5th Canadian Edition by Levy

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Section 1: The World of Retailing Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Customer Buying Behaviour Section 2: Retailing Strategy Chapter 4: Retail Market Strategy Chapter 5: Retail Locations Strategy—Trade Area Decisions and Site Assessment Chapter 6: Store Design, Layout, and Visual Merchandising Strategy Chapter 7: International Retailing Strategy Section 3: Financial Management Chapter 8: Financial Strategy Chapter 9: Information Systems and Supply Chain Management Chapter 10: Merchandise Management Chapter 11: Buying Strategies Chapter 12: Retail Pricing Section 4: Store Management Chapter 13: Human Resource Management and Staff Training Issues Chapter 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies Chapter 15: Appealing to the Customer: Retail Communication Mix