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Download FREE Sample Here for Test Bank for New Products Management 11th Edition by Crawford. Note : this is not a text book. File Format : PDF or WordPART ONE: Overview and Opportunity Identi?cation/SelectionChapter 1: The Strategic Elements of Product DevelopmentChapter 2: The New Products ProcessChapter 3: Opportunity Identi?cation and Selection: Strategic Planning for New ProductsPART TWO: Concept GenerationChapter 4: Creativity and the Product ConceptChapter 5: Finding and Solving Customers? ProblemsChapter 6: Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative TechniquesPART THREE: Concept/Project EvaluationChapter 8: The Concept Evaluation SystemChapter 9: Concept TestingChapter 10: The Full ScreenChapter 11: Sales Forecasting and Financial AnalysisChapter 12: Product ProtocolPART FOUR: DevelopmentChapter 13: DesignChapter 14: Development Team ManagementChapter 15: Product Use TestingPART FIVE: LaunchChapter 16: Strategic Launch PlanningChapter 17: Implementation of the Strategic PlanChapter 18: Market TestingChapter 19: Launch ManagementChapter 20: Public Policy Issues
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