Your shopping cart is empty!
Categories
Test Bank for New Products Management 11th Edition by Crawford
| << Test Bank for Selling Building Partnerships 9th Edition by Castleberry | Test Bank for Strategic Marketing 10th Edition by Cravens >> |
Test Bank for New Products Management 11th Edition by Crawford
Download FREE Sample Here for Test Bank for New Products Management 11th Edition by Crawford. Note : this is not a text book. File Format : PDF or Word
PART ONE: Overview and Opportunity Identi?cation/SelectionChapter 1: The Strategic Elements of Product DevelopmentChapter 2: The New Products ProcessChapter 3: Opportunity Identi?cation and Selection: Strategic Planning for New ProductsPART TWO: Concept GenerationChapter 4: Creativity and the Product ConceptChapter 5: Finding and Solving Customers? ProblemsChapter 6: Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative TechniquesPART THREE: Concept/Project EvaluationChapter 8: The Concept Evaluation SystemChapter 9: Concept TestingChapter 10: The Full ScreenChapter 11: Sales Forecasting and Financial AnalysisChapter 12: Product ProtocolPART FOUR: DevelopmentChapter 13: DesignChapter 14: Development Team ManagementChapter 15: Product Use TestingPART FIVE: LaunchChapter 16: Strategic Launch PlanningChapter 17: Implementation of the Strategic PlanChapter 18: Market TestingChapter 19: Launch ManagementChapter 20: Public Policy IssuesWrite a review
Your Name:Your Review:Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below:
Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours.
If you have questions, you can contact us here
May also like
