Test Bank for Media Impact An Introduction to Mass Media 12th Edition by Biagi

Test Bank for Media Impact An Introduction to Mass Media 12th Edition by Biagi

Download FREE Sample Here for Test Bank for Media Impact An Introduction to Mass Media 12th Edition by Biagi. Note : this is not a text book. File Format : PDF or Word

Part I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Mobilizing Delivery. 4. Magazines: Chasing the Audience. 5. Recordings: Streaming Sounds. 6. Radio: Riding New Waves. 7. Movies: Digitizing Dreams. 8. Television: Changing Channels. 9. Internet Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Catching Consumers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Staying Connected. 13. Social and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets.