Test Bank for Media Impact An Introduction to Mass Media 12th Edition by Biagi

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Test Bank for Media Impact An Introduction to Mass Media 12th Edition by Biagi

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Part I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Mobilizing Delivery. 4. Magazines: Chasing the Audience. 5. Recordings: Streaming Sounds. 6. Radio: Riding New Waves. 7. Movies: Digitizing Dreams. 8. Television: Changing Channels. 9. Internet Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Catching Consumers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Staying Connected. 13. Social and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets.