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Download FREE Sample Here for Test Bank for Marketing The Core 7th Edition By Kerin. Note : this is not a text book. File Format : PDF or WordPart 1 Initiating the Marketing Process 1 Creating Customer Relationships and Value through Marketing 2 Developing Successful Organizational and Marketing Strategies Appendix A Building an Effective Marketing Plan 3 Understanding the Marketing Environment, Ethical Behavior,and Social Responsibility Part 2 Understanding Buyers and Markets 4 Understanding Consumer Behavior 5 Understanding Organizations as Customers 6 Understanding and Reaching Global Consumers and Markets Part 3 Targeting Marketing Opportunities 7 Marketing Research: From Customer Insights to Actions 8 Market Segmentation, Targeting, and Positioning Part 4 Satisfying Marketing Opportunities 9 Developing New Products and Services 10 Managing Successful Products, Services, and Brands 11 Pricing Products and Services 12 Managing Marketing Channels and Supply Chains 13 Retailing and Wholesaling 14 Integrated Marketing Communications and Direct Marketing 15 Advertising, Sales Promotion, and Public Relations 16 Using Social Media and Mobile Marketing to Connect with Consumers 17 Personal Selling and Sales Management Part 5 Managing the Marketing Process 18 Implementing Interactive and Multichannel Marketing
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