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Download FREE Sample Here for Test Bank for Marketing The Core 4th Canadian Edition by Kerin. Note : this is not a text book. File Format : PDF or WordChapter 01 Marketing Fundamentals Chapter 02 The Marketing Environment Chapter 03 Consumer Behaviour Chapter 04 Market Research, Metrics, and Analytics Chapter 05 B2B Marketing Chapter 06 Segmentation, Targeting, and Positioning Chapter 07 Products and Brands Chapter 08 New Product Development Chapter 09 Pricing Chapter 10 Marketing Channels and Supply Chain Chapter 11 Retailing and Wholesaling Chapter 12 Marketing Communications Chapter 13 Mobile Marketing and Social Media Marketing Chapter 14 Customer Relationship Management Chapter 15 Marketing and Strategic Planning
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