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Download FREE Sample Here for Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund. Note : this is not a text book. File Format : PDF or WordPart 1: Introduction to the research process 1. The role of marketing research and the research processPart 2: Defining the problem 2. Problem definition and the research processPart 3: Planning the research design 3. Qualitative research 4. Secondary research with big data 5. Survey research 6. Observation 7. Experimental research and test marketing 8. Measurement 9. Questionnaire designPart 4: Planning the sample 10. Sampling: Sample design and sample sizePart 5: Collecting the data 11. Editing and coding: Transforming raw data into informationPart 6: Analysing the data 12. Univariate statistical analysis: A recap of inferential statistics 13. Bivariate statistical analysis: Tests of differences 14. Bivariate statistical analysis: Tests of association 15. Multivariate statistical analysisPart 7: Formulating conclusions and writing the final report 16. Communicating research results: Research report, oral presentation, and research follow-up Show less
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