Test Bank for Marketing Management 5th Edition by Iacobucci

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Test Bank for Marketing Management 5th Edition by Iacobucci

Download FREE Sample Here for Test Bank for Marketing Management 5th Edition by Iacobucci. Note : this is not a text book. File Format : PDF or Word

TABLE OF CONTENTSPart I: MARKETING STRATEGY. 1. Why Is Marketing Management Important? 2. Customer Behavior. 3. Segmentation. 4. Targeting. 5. Positioning. Part II: PRODUCT POSITIONING. 6. Products: Goods and Services. 7. Brands. 8. New Products and Innovation. Part III: POSITIONING VIA PRICE, PLACE, PROMOTION. 9. Pricing. 10. Channels of Distribution. 11. Advertising Messages and Marketing Communication. 12. Integrated Marketing Communication and Media Choices. 13. Social Media. Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS. 14. Customer Satisfaction and Customer Relationships. 15. Marketing Research Tools. Part V: CAPSTONE. 16. Marketing Strategy. 17. Marketing Plans.

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