Test Bank for Marketing Management 2nd Edition by Marshall

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Test Bank for Marketing Management 2nd Edition by Marshall

Download FREE Sample Here for Test Bank for Marketing Management 2nd Edition by Marshall. Note : this is not a text book. File Format : PDF or Word

PART ONE: Discover Marketing ManagementChapter 1: Marketing in Todays Business MilieuChapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing DecisionsChapter 3: Manage Marketing InformationChapter 4: Understand Business-to-Consumer MarketsChapter 5: Understand Business-to-Business MarketsChapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering ? The Product ExperienceChapter 7: Product Strategy and New-Product DevelopmentChapter 8: Build the BrandChapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value OfferingChapter 10: Manage Pricing DecisionsChapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering through the Elements of Integrated Marketing CommunicationsChapter 12: Promotional Strategy and New MediaChapter 13: Advertising, Sales Promotion, and Public RelationsChapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together ? Global and Performance DimensionsChapter 15: Understand the Global Marketplace: Marketing Without BordersChapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance

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