Test Bank for Marketing Management 2nd Edition by Marshall

Test Bank for Marketing Management 2nd Edition by Marshall

Download FREE Sample Here for Test Bank for Marketing Management 2nd Edition by Marshall. Note : this is not a text book. File Format : PDF or Word

PART ONE: Discover Marketing ManagementChapter 1: Marketing in Todays Business MilieuChapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing DecisionsChapter 3: Manage Marketing InformationChapter 4: Understand Business-to-Consumer MarketsChapter 5: Understand Business-to-Business MarketsChapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering ? The Product ExperienceChapter 7: Product Strategy and New-Product DevelopmentChapter 8: Build the BrandChapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value OfferingChapter 10: Manage Pricing DecisionsChapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering through the Elements of Integrated Marketing CommunicationsChapter 12: Promotional Strategy and New MediaChapter 13: Advertising, Sales Promotion, and Public RelationsChapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together ? Global and Performance DimensionsChapter 15: Understand the Global Marketplace: Marketing Without BordersChapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance