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Download FREE Sample Here for Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong. Note : this is not a text book. File Format : PDF or WordTable of ContentsPart 1?Defining Marketing and the Marketing Process1. Marketing: Creating and Capturing Customer Value2. Company and Marketing Strategy: Partnering to Build Customer Relationships3. Sustainable Marketing: Social Responsibility and EthicsPart 2?Understanding the Marketplace and Consumers4. Analyzing the Marketing Environment5. Managing Marketing Information to Gain Customer Insights6. Understanding Consumer and Business Buyer BehaviourPart 3?Designing a Customer-Driven Marketing Strategy and Marketing Mix7. Segmentation, Targeting, and Positioning8. Developing and Managing Products and Services9. Brand Strategy and Management10. Pricing: Understanding and Capturing Customer Value11. Marketing Channels: Retailing, and Wholesaling12. Communicating Customer Value: Advertising and Public Relations13. Personal Selling and Sales Promotion14. Direct and Online Marketing
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