Test Bank for Marketing 3rd Canadian Edition by Grewal

Test Bank for Marketing 3rd Canadian Edition by Grewal

Download FREE Sample Here for Test Bank for Marketing 3rd Canadian Edition by Grewal. Note : this is not a text book. File Format : PDF or Word

SECTION ONE: Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Analyzing the Marketing Environment SECTION TWO: Understanding the Marketplace Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing SECTION THREE: Targeting the Marketplace Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Marketing Research SECTION FOUR: Value Creation Chapter 8: Developing New Products Chapter 9: Product, Branding, and Packaging Decisions Chapter 10: Services: The Intangible Product SECTION FIVE: Transacting Value Chapter 11: Pricing Concepts and Strategies: Establishing Value SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain Chapter 12: Distribution Channels Chapter 13: Retailing and Multichanneled Marketing SECTION SEVEN: Value Communication Chapter 14: Integrated Marketing Communications Chapter 15: Advertising, Sales Promotions, and Personal Selling Chapter 16: Social and Mobile Marketing SECTION EIGHT: Marketing in the Global Environment Chapter 17: Global Marketing Chapter 18: Ethics and Socially Responsible Marketing