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Download FREE Sample Here for Test Bank for Marketing 2nd Edition By Hunt. Note : this is not a text book. File Format : PDF or WordPart 1: Marketing In The Twenty-First CenturyChapter 1: Why Marketing Matters to YouChapter 2: Strategic PlanningChapter 3: The Global EnvironmentPart 2: Understanding Your CustomerChapter 4: Consumer BehaviorChapter 5: Marketing ResearchChapter 6: Product DevelopmentChapter 7: Segmentation, Targeting, and PositioningPart 3: Reaching Your CustomerChapter 8: Promotional StrategiesChapter 9: Supply Chain and Logistics ManagementChapter 10: PricingChapter 11: RetailingChapter 12: Personal SellingChapter 13: Digital & Social Media MarketingPart 4: Responding To Your CustomerChapter 14: Customer Relationship ManagementChapter 15: BrandingChapter 16: Social Responsibility and Sustainability
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