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Download FREE Sample Here for Test Bank for Marketing 2nd Canadian Edition by Grewal. Note : this is not a text book. File Format : PDF or WordChapter 1 Overview of MarketingChapter 2 Developing a Marketing Plan and Marketing StrategiesChapter 3 Analyzing the Marketing EnvironmentChapter 4 Marketing Research and Information SystemsChapter 5 Consumer BehaviourChapter 6 Business-to-Business MarketingChapter 7 Segmentation Targeting and PositioningChapter 8 Developing New ProductsChapter 9 Products, Branding, and Packaging DecisionsChapter 10 Services: The Intangible ProductChapter 11 Pricing Concepts and Strategies: Establishing ValueChapter 12 Marketing Channels: Distribution StrategyChapter 13 RetailingChapter 14 Integrated Marketing CommunicationsChapter 15 Advertising, Sales Promotion and Personal SellingChapter 16 Global MarketingChapter 17 Ethics and Socially Responsible Marketing
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