Test Bank for Marketing 1st Edition by Hunt

Test Bank for Marketing 1st Edition by Hunt

Download FREE Sample Here for Test Bank for Marketing 1st Edition by Hunt. Note : this is not a text book. File Format : PDF or Word

PART ONE: MARKETING IN THE TWENTY-FIRST CENTURYChapter 1 Why Marketing Matters to YouChapter 2 Strategic Planning for a Successful FutureChapter 3 Analyzing Your EnvironmentPART TWO: UNDERSTANDING YOUR CUSTOMERChapter 4 Marketing ResearchChapter 5 Knowing Your Customer: Consumer and BusinessChapter 6 Developing Your ProductChapter 7 Segmenting, Targeting, and Finding Your Market PositionPART THREE: REACHING YOUR CUSTOMERChapter 8 Promotional StrategiesChapter 9 Supply Chain and Logistics Management: Adding Value for Your CustomersChapter 10 Pricing for Profit and Customer ValueChapter 11 Building Successful Brands: Your Organization, Your Product, and YourselfPART FOUR: RESPONDING TO YOUR CUSTOMERChapter 12 Managing Your Customer RelationshipsChapter 13 Social Responsibility and SustainabilityChapter 14 Measuring Marketing Performance