Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

<< Test Bank for Management Theory and Practice 6th Edition by Cole Test Bank for Integrated Marketing Communications 4th Asia Pacific Edition by Chitty >>
Product Code: 222
Availability: In Stock
Price: $29.99
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

Download FREE Sample Here for Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb. Note : this is not a text book. File Format : PDF or Word

Part one: An introduction to marketing 1. An overview of marketing 2. Marketing planning and strategy 3. Ethics and the marketing environmentPart two: Customer information 4. Consumer decision making 5. Business marketing 6. Segmenting and targeting markets 7 Insight management researchPart three: Managing the marketing mix 8. Product concepts 9. Developing and managing products 10. Services, non-profit and other intangibles 11. Marketing channels and distribution decisions 12. Integrated marketing communication: IMC 13. Promotions mix 14. PricingPart four: The world of marketing 15. Global marketing 16. Marketing and the technology revolution

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:


Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here