Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

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Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

Download FREE Sample Here for Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb. Note : this is not a text book. File Format : PDF or Word

Part one: An introduction to marketing 1. An overview of marketing 2. Marketing planning and strategy 3. Ethics and the marketing environmentPart two: Customer information 4. Consumer decision making 5. Business marketing 6. Segmenting and targeting markets 7 Insight management researchPart three: Managing the marketing mix 8. Product concepts 9. Developing and managing products 10. Services, non-profit and other intangibles 11. Marketing channels and distribution decisions 12. Integrated marketing communication: IMC 13. Promotions mix 14. PricingPart four: The world of marketing 15. Global marketing 16. Marketing and the technology revolution

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