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Download FREE Sample Here for Test Bank for M Marketing 4th Edition by Grewal. Note : this is not a text book. File Format : PDF or WordSection One: Assessing The MarketplaceChapter 1: Overview of MarketingChapter 2: Developing Marketing Strategies and a Marketing PlanChapter 3: Social and Mobile MarketingChapter 4: Marketing EthicsChapter 5: Analyzing the Marketing EnvironmentSection Two: Understanding The MarketplaceChapter 6: Consumer BehaviorChapter 7: Business-to-Business MarketingChapter 8: Global MarketingSection Three: Targeting The MarketplaceChapter 9: Segmentation, Targeting, and PositioningChapter 10: Marketing ResearchSection Four: Value CreationChapter 11: Product, Branding, and Packaging DecisionsChapter 12: Developing New ProductsChapter 13: Services: The Intangible ProductSection Five: Value CaptureChapter 14: Pricing Concepts for Establishing ValueSection Six: Value Delivery: Designing The Channel and Supply ChainChapter 15: Supply Chain and Channel ManagementChapter 16: Retailing and Multichannel MarketingSection Seven: Value CommunicationChapter 17: Integrated Marketing CommunicationsChapter 18: Advertising, Public Relations, and Sales PromotionsChapter 19: Personal Selling and Sales Management
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