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Download FREE Sample Here for Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell. Note : this is not a text book. File Format : PDF or WordTable of ContentsPart I Understanding Integrated Marketing Communications Chapter 1 Integrated Marketing Communications: An Overview Chapter 2 Strategic Planning Principles Chapter 3 Branding StrategyPart II Planning for Integrated Media Chapter 4 Advertising Planning: Creative Chapter 5 Advertising Planning: Traditional Media Chapter 6 Planning for Direct Response Communications Chapter 7 Planning for Online and Interactive CommunicationsPart III Planning for Integrated Marketing Chapter 8 Sales Promotion Chapter 9 Public Relations Chapter 10 Experiential Marketing, Events, and Sponsorships Chapter 11 Personal SellingPart IV Measuring Plan Performance Chapter 12 Evaluating Marketing Communications Programs
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