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Download FREE Sample Here for Test Bank for Integrated Advertising Promotion and Marketing Communications 8th Edition by Clow. Note : this is not a text book. File Format : PDF or WordTable of ContentsPart I: The IMC Foundation1. Integrated Marketing Communications2. Brand Management3. Buyer Behaviors4. The IMC Planning ProcessPart II: IMC Advertising Tools5. Advertising Campaign Management6. Advertising Design7. Traditional Media ChannelsPart III: Digital and Alternative Marketing8. Digital Marketing9. Social Media10. Alternative MarketingPart IV: IMC Promotional Tools11. Database and Direct Response Marketing and Personal Selling12. Sales Promotions13. Public Relations and Sponsorship ProgramsPart V: IMC Ethics, Regulation, and Evaluation14. Relations and Ethical Concerns15. Evaluating an Integrated Marketing Program
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