Test Bank for Foundations of Marketing 7th Edition by Pride

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Test Bank for Foundations of Marketing 7th Edition by Pride

Download FREE Sample Here for Test Bank for Foundations of Marketing 7th Edition by Pride. Note : this is not a text book. File Format : PDF or Word

PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. PART II: MARKETING RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Market Segmentation and Evaluation. PART III: CUSTOMER BEHAVIOR AND E-MARKETING. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Reaching Global Markets. 9. Digital Marketing and Social Networking. PART IV: PRODUCT AND PRICE DECISIONS. 10. Product, Branding, and Packing Concepts. 11. Developing and Managing Goods and Services 12. Pricing Concepts and Management. 13. Marketing Channels and Supply-Chain Management. 14. Retailing, Direct Marketing, and Wholesaling. PART V: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion.

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