Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon

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Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon

Download FREE Sample Here for Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon. Note : this is not a text book. File Format : PDF or Word

Section 1: Consumers in the Marketplace1. An Introduction to Consumer Behaviour Section 2: Consumers as Individuals 2. Perception 3. Learning and Memory 4. Motivation and Affect 5. The Self 6. Personality, Lifestyles, and Values Section 3 Attitude Change and Decision Making 7. Attitudes 8. Attitude Change and Interactive Communications 9. Individual Decision Making 10. Buying and Disposing Section 4 Consumers in their Social and Cultural Settings 11. Group Influence and Social Media 12. Income, Social Class, and Family Structure 13. Subcultures 14. Cultural Influences on Consumer Behaviour 15. The Creation and Diffusion of Culture

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