Test Bank for Consumer Behavior 2nd Edition by Kardes

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Test Bank for Consumer Behavior 2nd Edition by Kardes

Download FREE Sample Here for Test Bank for Consumer Behavior 2nd Edition by Kardes. Note : this is not a text book. File Format : PDF or Word

PART I: CONSUMER BEHAVIOR AND MARKETING STRATEGY.1. Understanding Consumer Behavior and Consumer Research.2. Consumer Focused Strategy: Segmentation and Positioning.3. Branding Strategy and Consumer Behavior.PART II: CONSUMER INFORMATION PROCESSING.4. Consumer Perception.5. Learning and Memory.6. Automatic Information Processing.7. Motivation and Emotion.8. Attitude and Judgment Formation and Change.PART III: CONSUMER DECISION MAKING.9. The Consumer Decision Making Process.10. Product Consideration, Evaluation, and Choice.11. Behavioral Decision Theory.PART IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS.12. Self-Concept and Personality.13. Social Influence and Behavioral Compliance.14. The Influence of Culture and Values.15. The Influence of Demography.16. Contemporary Strategies in Reaching Consumers.17. Engaging Consumers Through Online Marketing.

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