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Download FREE Sample Here for Test Bank for Canadian Advertising in Action 11th Edition by Tuckwell. Note : this is not a text book. File Format : PDF or WordTable of ContentsPart 1:Advertising and Marketing Communications Today Chapter 1: Advertising in a Marketing Communications Environment Chapter 2: The Advertising IndustryPart 2: Marketing Communications Planning Chapter 3: Consumer Behaviour Concepts and Target Marketing Chapter 4: Strategic Planning Concepts for Marketing CommunicationsPart 3: Creating the Message Chapter 5: Creative Planning Essentials Chapter 6: Design, Layout, and ProductionPart 4: Communicating the Message: Planning Message Placement Chapter 7: Media Planning Essentials Chapter 8: Print Media: Newspapers and Magazines Chapter 9: Broadcast Media: Television and Radio Chapter 10: Out-of-Home Media Chapter 11: Direct Response Media Chapter 12: Interactive MediaPart 5: Communicating the Message: Integrated Media Choices Chapter 13: Sales Promotion Chapter 14: Public Relations and Experiential Marketing
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