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Download FREE Sample Here for Test Bank for CB7 7th Edition by Babin. Note : this is not a text book. File Format : PDF or Word1. What is CB and Why Should I Care? 2. Value and Consumer Behavior Value. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory and Cognitive Learning. 5. Motivation and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. 11. Consumer in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
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