Test Bank for CB 6th Edition by Babin

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Test Bank for CB 6th Edition by Babin

Download FREE Sample Here for Test Bank for CB 6th Edition by Babin. Note : this is not a text book. File Format : PDF or Word

Part I: INTRODUCTION.1. What Is CB and Why Should I Care?2. Value and the Consumer Behavior Framework.Part II: INTERNAL INFLUENCES.3. Consumer Learning Starts Here: Perception.4. Comprehension, Memory, and Cognitive Learning.5. Motivations and Emotion: Driving Consumer Behavior.6. Personality, Lifestyles, and the Self-Concept.7. Attitudes and Attitude Change.Part III: EXTERNAL INFLUENCES.8. Group and Interpersonal Influence.9. Consumer Culture.10. Microcultures.Part IV: SITUATIONS AND DECISION MAKING.11. Consumers in Situations.12. Decision Making I: Need Recognition and Search.13. Decision Making II: Alternative Evaluation and Choice.Part V: CONSUMPTION AND BEYOND.14. Consumption to Satisfaction.15. Consumer Relationships.16. Consumer and Marketing Misbehavior.

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