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Download FREE Sample Here for Test Bank for CB 1st Canadian Edition by Babin. Note : this is not a text book. File Format : PDF or WordPart One: IntroductionChapter 1: What is CB, and Why Should I Care?Chapter 2: Value and the Consumer Behaviour Value FrameworkPart Two: Internal InfluencesChapter 3: Consumer Learning Starts Here: PerceptionChapter 4: Comprehension, Memory, and Cognitive LearningChapter 5: Motivation and Emotion: Driving Consumer BehaviourChapter 6: Personality, Lifestyles, and the Self-ConceptChapter 7: Attitudes and Attitude ChangePart Three: External InfluencesChapter 8: Consumer CultureChapter 9: MicroculturesChapter 10: Group and Interpersonal InfluencePart Four: Situations and Decision MakingChapter 11: Consumers in SituationsChapter 12: Decision Making I: Need Recognition and SearchChapter 13: Decision Making II: Alternative Evaluation and ChoicePart Five: Consumption and BeyondChapter 14: Consumption to SatisfactionChapter 15: Consumer RelationshipsChapter 16: Consumer and Marketing Misbehaviour
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