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Download FREE Sample Here for Test Bank for Advertising and Promotion 5th Canadian Edition by Belch. Note : this is not a text book. File Format : PDF or WordPart 1: Understanding Integrated Marketing CommunicationsChapter 1: Integrated Marketing CommunicationsChapter 2: Organizing for IMC: Role of AgenciesChapter 3: Consumer Behaviour and Target Audience DecisionsChapter 4: Communication Response ModelsPart 2: Articulate the MessageChapter 5: Objectives for the IMC PlanChapter 6: Brand Positioning Strategy DecisionsChapter 7: Creative Strategy DecisionsChapter 8: Creative Tactics DecisionsChapter 9: Measuring the Effectiveness of the Promotional MessagePart 3: Deliver the MessageChapter 10: Media Planning and Budgeting for IMCChapter 11: Broadcast MediaChapter 12: Print MediaChapter 13: Out-of-Home and Support MediaPart 4: Strengthen the MessageChapter 14: Sales PromotionChapter 15: Public RelationsChapter 16: Direct marketingChapter 17: Internet MediaPart 5: Advertising and SocietyChapter 18: Regulatory, Ethical, Social, and Economic Issues for IMC
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